Facebook mentality coming to business apps

I was just commenting yesterday on corporate social networks and web 2.0 concepts becoming part of the applications I develop as a corporate application developer (or is code-robot-slave more apt?) and I stumble accross this today:

Full article here:
http://blogs.techrepublic.com.com/career/?p=313

"Facebook mentatlity coming to business apps

Date: May 13th, 2008
Author: Toni Bowers

I’ve been able to ignore Facebook and social engineering sites of that ilk for the most part. I know they’re out there, and more power to the folks who use them, but they’re just not for me. I just don’t get it.

So you can imagine my puzzlement when I came across a story today in The Washington Post by Brian Bergstein about how manufacturers of business software are looking to incorporate into their products the social “goodness” that make these sites (and video games) so popular. Or, as the article quotes Reuben Steiger, CEO of Millions of Us, a virtual-world creator, “We can make work suck less.” ..."